Multi Award-Winning Producer | Location Based Entertainment
Mark
Hurry
Multi-award-winning brand licensing strategist with over three decades acquiring world-class IP and shaping the world's most iconic immersive experiences. Strong retail and promoter network for high footfall locations, delivering turnkey solutions from IP acquisition and negotiation through to legal drafting and global roll-out.
Services
About
Where Strategy Meets Entertainment
With a remarkable career spanning over three decades, Mark Hurry has significantly impacted immersive theatrical experiences and live event production. With extensive experience in the acquisition of world-class IP and negotiation of the entire process through to legal drafting, he brings a unique combination of commercial acumen and creative production excellence to every project.
His business affairs expertise has provided strategic oversight of all commercial positions throughout his career — from identifying and acquiring premium IP, through negotiation and deal structuring, to final legal drafting and execution. With full P&L responsibility across multiple ventures, Mark combines financial rigour with creative ambition. With a strong retail and promoter network spanning high footfall locations worldwide, Mark delivers turnkey solutions for IP owners looking to roll out their intellectual property across multiple territories. His productions have engaged audiences on multiple levels across North America, China, Asia, Europe, the Middle East, and the UK.
30+
Years Experience
15+
Major Brands
3
Industry Awards
Portfolio
Landmark Productions
Thea Award Winner
Peaky Blinders: The Rise
The immersive theatrical experience staged in London and Saudi Arabia. Winner of the prestigious Thea Award for Best Immersive Production, bringing the world of the Shelby family to life in an unforgettable multi-sensory experience.
Longest-Running Immersive Show
The Great Gatsby Immersive
The globally touring Great Gatsby Immersive — one of the longest-running immersive shows in the world. Staged in the USA, South Korea, and London, this production transports audiences into the decadent world of the 1920s.
Licensing Award Winner
Doctor Who: Time Fracture
The immersive Doctor Who experience that won the Licensing Award for Best Immersive Production. An ambitious multi-room adventure through time and space that pushed the boundaries of location-based entertainment.
West End Musical
Dolly Parton's 9 to 5
Produced in collaboration with the Ambassadors Theatre Group, this West End production brought Dolly Parton's beloved film to the stage with full brand licensing and partnership oversight.
Services
Core Expertise
Business Affairs
- World-Class IP Acquisition
- End-to-End Negotiation & Legal Drafting
- P&L Management & Commercial Strategy
- Brand Sponsorship & Compliance
Brand & Licensing
- Turnkey IP Roll-out Solutions
- Franchise Licensing & Merchandising
- International Brand Strategy
- Retail & Promoter Network
Production & LBE
- Immersive Theatre Production
- High Footfall Location Strategy
- Live Events & Ticketing
- Global Roll-out Operations
Recognition
Awards & Accolades
Thea Award
Best Immersive Production
Peaky Blinders: The Rise
Licensing Award
Best Immersive Production
Doctor Who: Time Fracture
Licensing Award
Best Licensed Show
Peaky Blinders: The Rise
Experience
Career Timeline
2024 – Present
LBE & Business Affairs Consultant
Independent
Advising world-class companies in location based entertainment, focusing on multi-million immersive entertainment and high-end brand partnerships for global roll-out.
2019 – 2024
Joint CEO
The Everywhere Group
Co-founded and led the company with full P&L responsibility, producing the Great Gatsby Immersive and managing licensing rights for Peppa Pig, Star Trek, Doctor Who, and Peaky Blinders. Oversaw brand partnerships with AMEX and directed global merchandising operations.
2017 – 2019
Director
Showtime Theatre Productions
Co-founder. Produced Dolly Parton's 9 to 5 with the Ambassadors Theatre Group. Full business affairs oversight of all brand licensing and commercial agreements.
2008 – 2015
Director of Brand Licensing
Space Enterprises Ltd
Oversaw commercial exploitation of brands including Monty Python, Miranda, Little Britain, Come Fly With Me, The Hive, and Spamalot.
2001 – 2008
Commercial Director
ITV / Granada Ventures
Led the licensing and home entertainment division with full P&L ownership. Acquired M&L rights to Little Britain (£28.6M at retail). Negotiated deals for Arsenal, Liverpool, Thunderbirds, and 40,000+ hours of ITV programming (£12M+ revenue).
1999 – 2001
Commercial Director
Mission Television
Negotiated all deals with record labels and music publishers. Instigated the first-ever UK Pay-Per-View concerts for Boyzone, All Saints, and Steps.
1996 – 1999
Head of Business Affairs
Fuji International Productions
Live production including The Reading Festival. Producer credits include the Spice Girls' first live concert and the Damon Hill Winning Season video.
1992 – 1996
Business Affairs Consultant
Mishcon de Reya
The youngest ever consultant at the prestigious firm. Advised Storm Model Agency, negotiating brand licensing deals for Elle McPherson and Kate Moss.
Education
1988
Bar Exam
The Council of Law
1987
Business Law LLB (Hons)
University of Huddersfield
Contact
Let's Create Something Extraordinary
Whether you're an IP owner looking for turnkey roll-out solutions, seeking high footfall locations for immersive experiences, or need expert brand licensing strategy, Mark brings the retail network, business affairs expertise, and creative vision to make it happen.